This research aimed to produced social media marketing as a promotional media at Bombo Uai Merch that
is easy to use/applied as well as effective and efficient. The research method used is a design research
method with the following stages or procedures: 1) Needs Analysis, 2) Data Collection, 3) Design, 4)
Results, 5) Publication (posting), 6) Feedback. Furthermore, the data collection techniques used are: 1)
Observation, 2) Interview, 3) Documentation. The data analysis technique used is descriptive qualitative
data analysis. In this study, it was found that the results of the social media marketing design as a
promotional media for Bombo Uai Merch included the use of 4 pillars (greeting, product info, promos,
engagement), 21 Instagram feeds with captions and hashtags, 5 Instagram stories, 5 highlights, link tree
beacons. ai, 7 Tiktok feeds with captions and hashtags, and 1 month SMC. The efficiency of social media
marketing is seen from reaching a wider market share (audience) by saving time, energy and costs.
Furthermore, the effectiveness of this social media marketing has had a good impact on sales with an
increase of 80%. Context, communication, collaboration, and connection strategies were in accordance with
the needs of followers.