then objectives this research was to know the leaders characteristics consisting of personal characteristics, individual competence, leadership behavior and communication ability at BPR in South Sulawesi and its effect on satisfaction, motivation and employees performance. This research is quantitative research. The population of the research was permanent employees at the Bank Perkreditan Rakyat (BPR) in South Sulawesi. The sample of BPR are BPR Dana Niaga Mandiri, BPR Handayani, BPR Kotamadya UP and BPRS Niaga Madani. The number of samples employees was 220 selected by random sampling. The model of analysis was structural equation modeling (SEM). The results of the research indicate that the positif and significant effect are the effect of leadership behavior on work satisfaction, communication ability on work satisfaction, leadership behavior on work motivation, work satisfaction on work motivation, work satisfaction on employees performance and work motivation on employees performance. The not significant effect are the effect of personal characteristic on work satisfaction, individual competition on work satisfaction, personal characteristic on work motivation, individual competence on work motivation and communication ability on work motivation.