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IbM Kelompok Pembuat Jajanan Tradisional Bugis Makassar

Yuniarti, Yuniarti and Umar, Katu and Usman, Bauna (2018) IbM Kelompok Pembuat Jajanan Tradisional Bugis Makassar. Seminar Hasil Pengabdian (SNP2M) 2018. pp. 366-370. ISSN 978-602-60766-4-9

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Abstract

In the area of South Sulawesi, the position of traditional snacks in traditional events such as marriage is not only a complement but a mandatory requirement. Almost every series of traditional events such as marriage requires traditional snacks as a complement. But not everyone has the ability and knowledge to make these snacks. So that most people prefer to order or buy traditional snacks instead of making them themselves. Seeing this opportunity, many traditional snacks manufacturing businesses have sprung up. One of them is a group of traditional snack makers who are our partners. The problems faced by partners in running their business are: 1. Limited knowledge of partners regarding the promotion / sale on line using social media so that the marketing area is limited only to acquaintances and promotion only by word of mouth; 2. Display of partner products that are less attractive because they are packaged without using labels; The output that will be generated in this community service activities are: 1. Promotion / marketing media using WhatsApp, Instagram and Facebook. By using media promotion using social media it is expected that partners can increase their turnover; 2. The product label will be attached to the packaging. With the label on the packaging makes the appearance of the product more attractive and can also be used as a promotional medium; 3. Besides that other outcomes that will be produced are scientific publications in journals / proceedings. The methods offered to solve the problems faced by partners in implementing this program are: Counseling on the importance of on-line sales / promotions in order to increase turnover, demonstration / demonstration on-line promotion / sales, packaging label making, training and mentoring.

Item Type: Article
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: Jurusan Teknik Elektro > D3 Teknik Telekomunikasi
Depositing User: Dr. Umar Katu
Date Deposited: 24 May 2023 01:28
Last Modified: 24 May 2023 01:28
URI: https://repository.poliupg.ac.id/id/eprint/134

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