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Penguatan Sistem Pemasaran UKM Naya's Food Kuliner Khas Makassar di Kab. Gowa

Andi, Gunawan and Ridhawati Tahir, Ridhawati and Muh., Ahyar (2021) Penguatan Sistem Pemasaran UKM Naya's Food Kuliner Khas Makassar di Kab. Gowa. In: Seminar Nasional Hasil Penelitian & Pengabdian Kepada Masyarakat (SNP2M), 13 November 2021, Makassar, Indonesia.

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UKM Nayas’s food is a home industry to produce frozen food especially bakso, otak-otak, and nugget. The location of UKM Naya’s food at Jl. Pramuka Maccini Baji village, Gowa district. This is supported by the considerable potential of human style life which is overgrown by frozen food. One of the producers of frozen food, UKM Nayas’s food, has a huge potential market in Kab. Gowa where the area of market Gowa, Makassar, Palu, and Papua. The community of frozen food is currently mainly a partner group experiencing constraints in marketing frozen food into digital market and the development of frozen food products. The method used is the implementation approach of the solution that is applied in the form of extension activities, training, and demonstration technique to expand the market area, to arrange di data of invoice, and to enhance the capacity product. This dedication program leads UKM Naya’s Food society to be economically independent and become one of the market area development centers of frozen food. It is an opportunity for poor and poorly educated people to arrange big data, explore the market place, and produce frozen food in health

Item Type: Conference or Workshop Item (Paper)
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Jurusan Teknik Elektro > D4 Teknik Multimedia dan Jaringan
Depositing User: Muh Ahyar
Date Deposited: 01 May 2023 08:48
Last Modified: 01 May 2023 08:48

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