Business Strategy Of Maros Barandasi Bread On Small And Medium Enterprises In Maros Regency Of South Sulawesi

Muhammad, Ishlah Idrus (2018) Business Strategy Of Maros Barandasi Bread On Small And Medium Enterprises In Maros Regency Of South Sulawesi. Business Strategy Of Maros Barandasi Bread On Small And Medium Enterprises In Maros Regency Of South Sulawesi, 6 (3). pp. 75-82. ISSN 2411-5681

[img]
Preview
Text
Business Strategy Of Maros Barandasi Bread On Small And Medium Enterprises In Maros Regency Of South Sulawesi.pdf

Download (89kB) | Preview
[img]
Preview
Text (Peer Review)
Peer Review.pdf

Download (1MB) | Preview
[img]
Preview
Text (Plagiarism Checker)
PCX - Report.pdf

Download (289kB) | Preview
Official URL: http://www.ijern.com/

Abstract

Having a creative and unique business idea is a great capital in setting up a business. Especially when the competition is getting higher so that people who open a business are required to have unique and creative innovations to make consumers curious to buy. One of the fundamental reasons for the difference in business strategy planning between small and medium-sized businesses and large-scale enterprises is that the business strategy planning process of small businesses is much more informal than those of medium-scale and largescale businesses. This study aims to determine the strengths and weaknesses, as well as opportunities and threats owned business Maros Barandasi Bread. In addition it identifies a viable strategy for Maros Barandasi Bread. The method used in determining business strategy in this research is using SWOT analysis approach. Based on the research result, it is found that Maros Barandasi Bread business policy strategy is located in quadrant I which is an aggressive strategy, so some strategies are feasible to be developed, among others corporate level, product development, marketing and other strategies that can improve business of Maros Barandasi Bread. Keywords: Small and Medium Enterprises, Business Strategy, SWOT

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HG Finance
Divisions: Department of Accounting > Akuntansi
Depositing User: Muhammad Ishlah Idrus
Date Deposited: 07 May 2018 06:20
Last Modified: 15 Apr 2019 05:08
URI: http://repository.poliupg.ac.id/id/eprint/658

Actions (login required)

View Item View Item