SUCCESS MEASUREMENT PROGRAM OF CSR IN PT PLN PERSERO OF SULSELRABAR REGION FOR EMPOWERING SMES IN MAJENE

Muhammad, Ishlah Idrus and Hasiah, Hasiah (2019) SUCCESS MEASUREMENT PROGRAM OF CSR IN PT PLN PERSERO OF SULSELRABAR REGION FOR EMPOWERING SMES IN MAJENE. SUCCESS MEASUREMENT PROGRAM OF CSR IN PT PLN PERSERO OF SULSELRABAR REGION FOR EMPOWERING SMES IN MAJENE, 11. pp. 63-71. ISSN 2522-9710

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Official URL: https://econeurasia.com/issue-2019-11/

Abstract

One of CSR programs implemented by PT PLN is building a BUMN Creative House (RKB) in Majene, West Sulawesi. This achievement was measured by using the Balanced Scorecard method in four perspectives, i.e. finance, customers, internal business processes, and learning and growth perspectives. Based on four measured perspectives in the study results among others the results of effectiveness measurement of RKB budget in 2017-2018 period show a value of 98%; customer was very satisfied with satisfaction level percentage of 86%; perspective of internal business processes, referring to the three strategic objectives, i.e. the operation process, innovation, and service to SMEs, the satisfaction levels were categorized into very satisfied with percentage of 82% and; the level of employee satisfaction showed a percentage of 89%, employee motivation of 91%, training and development of 85% with a very satisfied level of satisfaction.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Department of Accounting > Akuntansi
Depositing User: Muhammad Ishlah Idrus
Date Deposited: 16 Jan 2020 04:10
Last Modified: 01 Jul 2020 12:58
URI: http://repository.poliupg.ac.id/id/eprint/1214

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